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Scientific infographic examples for research and pharma

A scientific infographic has one job: carry the science on its own, with no narrator and no caption to rescue it. It goes on a poster, in a slide, in a paper, on a packaging insert — places where nobody is there to explain it.

Below are examples from our own work, what each one had to solve, and the rules that separate a figure a journal will print from an illustration that merely looks scientific.

Showing something nobody has photographed

For Germaine de Capuccini we produced a hyperrealistic visualization of the biomimetic exosome behind the Tecxosome Expert Lab range. There is no photograph of that structure at that scale, which is the normal situation in biotech communication.

When the subject cannot be photographed, every visual decision becomes a scientific claim: size, shape, surface, what is in the background. That is why the modelling brief and the scientific brief have to be the same document.

A mechanism of action as a still image

Our Salvat UVESOL work exists as a mechanism of action animation, and a still frame from that same 3D build does a different job: it goes on the poster, in the leave-behind and in the congress abstract, where there is no time to play a video.

This is the most economical thing a pharma team can do with an existing animation, and the most frequently forgotten. The assets are already paid for. See MOA animation for pharma.

Where the images come from

Every example above is a still from the same 3D work that produces the animations: the anatomy, the molecule or the device is modelled once and then photographed from whatever angle the figure needs. Our Corsa digital twin and 3D product configurator is the extreme version of that idea — one model, an unlimited number of correct images.

Planned this way, illustration stops being a separate line in the budget and becomes an output of work already commissioned.

PROJECTS

• Corsa
• Bionet

RELEVANT SOLUTIONS