MEDICAL SERIOUS GAMES STUDIO
Medical Gamification and Serious Games
for Pharma, Medtech & Healthcare
We build games that teach: accurate enough for your medical team
and engaging enough that people finish them.
For 25+ years, Pixel Medical Animation has built interactive 3D for pharma, biotech and medical device companies.
Serious games, congress experiences and training modules, developed in-house. Based in Europe, working with teams across the US every day.
Medical Gamification Services We Offer
From a two-minute game on a congress stand to a full training module, built on the same 3D pipeline as our animation work.Congress and Trade-Show Games
A short, playable experience that stops visitors at your stand and starts the conversation from what they just did. See gamification examplesSerious Games for Medical Training
Protocols, decision trees and virtual patient scenarios learned by doing rather than by reading, with the result recorded. Explore serious games for trainingPatient Education and Adherence
Interactive pieces that explain a treatment to the person who has to follow it, at their own pace. See the Medtronic caseInteractive 3D Anatomy and Product Apps
Models the user turns, opens and explores, for sales teams, congresses and classrooms. Explore interactive 3D applicationsVR and AR Experiences
The same content inside a headset or layered over the real product, when immersion is what the message needs. Explore medical VR and ARSurgical and Clinical Simulation
Procedure training built to measure, where the trainee performs the steps instead of watching them. Explore surgical simulationMedical Gamification for Pharma, Biotech, Medtech & Clinics
Pharma & biotech
Congress activations and training games that make a mechanism or a protocol land, and that clear medical affairs because the claims were reviewed before production.
Medical device companies
Let the visitor handle the device before they ever see it in a hospital, and let the sales team carry that experience on a tablet.
Clinics & surgeons
Interactive pieces that explain a procedure to the patient who has to say yes to it, without graphic footage.
Marketing & communication agencies
A discreet production partner for the interactive work your clients ask for. We make you look good and stay behind the scenes.
EVIDENCE OF OUR IMPACT
+25
years of experience
+1500
completed projects
+100
clients served
What Is a Medical Serious Game? (And When You Need It)
A video game with an educational or training purpose rather than an entertainment one. In healthcare it is used when the audience has to do something rather than watch something: handle a product, follow a protocol, take a decision and see the consequence.
It turns a message into an action
A visitor who plays remembers what they did. A visitor who watches remembers that there was a screen.
It earns time at a stand
At a congress the scarce resource is not attention, it is minutes. A game buys them, and the conversation starts from what the person just did.
It can be measured
Turns played, time per turn, decisions taken. A film gives you views; an experience gives you behaviour.
Congresses and trade shows
Short turns, clear rules, no instructions needed. The stand stops being a corridor and becomes a queue.
Medical education and training
Protocols, decision trees and procedures that are learned by doing rather than by reading.
Patient education and adherence
The same science, pitched to someone who has to live with the therapy rather than prescribe it.
BENEFITS OF GAMIFICATION IN HEALTHCARE
A person who plays remembers what they did
Watching a video and taking part in a decision are not the same kind of memory. The visitor who played can tell you afterwards what the product does, because they did it.
It buys time at a congress
At a stand the scarce resource is not attention, it is minutes. A short, repeatable turn earns them, and the conversation starts from what the person just did.
It produces data, not just views
Turns played, time per turn and the decisions taken inside the game are all recordable. That is more than a film can tell you about the same audience.
It trains by doing
Protocols and decision trees are learned faster when the trainee performs them and sees the consequence, and the same build serves a classroom and a congress.
It travels beyond the event
The stand version, the training version and the web or tablet version share most of the assets if the output list is agreed before production.
Why Choose Us for Your Serious Game
Scientifically Accurate, Reviewed by Experts
Your R&D and medical-affairs teams won’t have to fix our science. We build every animation on your data and source material, review it with specialists, and represent mechanisms and anatomy faithfully, down to the molecular detail.25+ Years of Experience with Leading Pharma & Medtech
We’ve delivered work for Hipra, Grifols, Salvat, AstraZeneca, Pfizer, Zeiss, Abbott, Medtronic, and Novartis, among others. Three decades inside the medical field means we already speak your language, clinical, regulatory, and commercial.Full-Service, In-House Team, From Concept to Delivery
Concept, scientific design, 3D animation, programming, and final delivery all happen with one team. You brief once, coordinate one partner, and receive every format you need.
Our Interactive and 3D Work by Therapeutic Area
Browse our work by field — oncology, cardiology, dermatology, ophthalmology, orthopedics, and more — to see how we handle the science in your specialty.
Anatomy
We recreate human anatomical structures with visual precision and medical rigor, supporting teaching, outreach and clinical practice.
Genetics
We represent mutations, genetic inheritance and gene editing, helping to understand how genetic information influences health and personalized medicine.
Immunology
We illustrate how the immune system works and how the body responds to viruses, bacteria or vaccines, facilitating scientific and medical communication.
Biotechnology
We showcase biotech applications and genetic engineering processes, from cellular manipulation to the creation of new drugs or biological materials.
Oncology
We represent tumor development and the action of oncology therapies, visually explaining research and advances in cancer treatment.
Cardiology
We animate the functioning of the heart and circulatory system, showing pathologies, surgeries and the effects of cardiovascular treatments.
Neuroscience
We visualize the brain and nervous system in action, from neuronal transmission to the effects of drugs or neurological therapies.
Medical devices
We create animations that show in detail how medical equipment, prostheses and advanced healthcare technologies work—both internal and external.
Our Portfolio & Showreel
The fastest way to judge a medical animation studio is to watch its work. Here’s ours.
Clínica J.Mir
3D surgical animation created for the Renuvion Summit in Las Vegas, combining advanced anatomy visualization and virtual surgery.
Salvat
3D animation of the UVESOL mechanism of action, presented at the CPHI 2023 pharmaceutical congress.
Bionet
3D animation showcasing the functionality of the F1 bioreactor, improving both technical and commercial communication.
Hipra
3D animation of the mechanism of action of Bimervax, HIPRA’s recombinant protein vaccine against COVID-19.
Zeiss Medical Technology
Medical metaverse in 3D developed for the SEO 2022 Congress to present ophthalmic surgical microscopes.
Abbott Laboratories
3D serious game presenting the nutritional supplement Glucerna at the SEMDOR congress in Seville.
Zeiss Medical Technology
Design of 3D virtual hospital environments to showcase workflows and improvements in medical facility efficiency
VR Pharma
Virtual reality solution to reduce anxiety and pain in pediatric patients during medical procedures.
Clínica J. Mir
3D visualization of health data for monitoring vital signs in interactive digital environments.
WORK PROCESS
1
Brief & kickoff
We start from your data, goals, audience, and deadline. You bring the science and the message; we tell you what’s possible and how to make it land.
2
Script & storyboard
We turn the science into a clear narrative and a visual plan you approve before any animation begins, so everyone’s aligned while changes are still cheap.
3
Style frames & 3D modeling
We lock the visual style and build accurate models of your molecule, device, or anatomy.
4
Animation & production
We animate, light, and render in structured review rounds, so your medical, legal, and marketing stakeholders can all sign off in step.
5
Delivery in every format
You get the master plus every version you need — congress, web, social, sales, subtitled, or interactive.
Timelines & What to Expect
Factors That Determine the Price of a Serious Game
A serious game is priced by what has to be built and where it has to run, so the same idea can cost very differently. These are the factors that move the figure.
Platform and hardware
A standalone virtual reality headset, a touchscreen, a tablet or the web are four different builds, not four finishes.
How long a turn lasts
At a stand the limit is the queue. A short, repeatable turn costs less to build and works better than a long one.
How much 3D has to be built
Existing product models and assets shorten production. Building the product, the environment and the characters from zero does not.
Scientific and regulatory review
The claims inside a game are claims. Review is part of the schedule, as it is in any pharmaceutical piece.
Languages, markets and on-site support
Text, voice-over and local claim sets are decided before production rather than after it. Setting up headsets at a congress, training the stand team and being reachable during the event is part of the project.
What this Investment Buys You:
Scientifically Accurate
Science that’s accurate and review-ready, not just pretty.Full Ownership
Full ownership of your animation and every deliverable.Every Format, From One Partner
Every format your team needs, from one partner.On-Deadline Delivery
A studio that hits the deadline your project is built around.FREQUENTLY ASKED QUESTIONS ABOUT MEDICAL SERIOUS GAMES
What is a serious game in healthcare?
A video game with an educational or training purpose rather than an entertainment one. In healthcare it is used when the audience has to do something — handle a product, follow a protocol, take a decision — instead of watching an explanation.
When is a serious game better than an animation?
When the setting allows physical participation and the message is not only what the product is but what it does. At a congress stand or in a training session a game earns time and attention. For a website, an email or an unattended screen, a linear animation is better and cheaper.
What hardware do we need?
It depends on the brief. Standalone virtual reality headsets need no computer or external sensors, which is what makes them practical at a congress. A touchscreen or a tablet lowers the barrier for visitors who will not put on a headset. The choice determines how much graphical detail the experience can carry and how many people can play at once.
How long should each turn last?
Short. At a stand the limiting factor is the queue, not the content: a turn that a visitor can finish, understand and talk about is worth more than a longer one that half of them abandon.
Can it be measured?
Yes, and that is one of the reasons to build one. Turns played, time per turn and the decisions taken inside the game are all recordable, which is more than a video can tell you.
Does it go through medical and regulatory review?
Yes. Everything the game states about a product or a therapy is a claim and goes through the same review as any other pharmaceutical material. We build the content modular so that a change in one claim does not mean rebuilding the game.
Can the same experience be reused after the congress?
Usually, and it should be planned from the start. A stand version, a training version and a web or tablet version share most of the assets if the output list is agreed before production.
Do you also do the 3D characters and environments?
Yes. We build characters from photorealistic to illustrative style, and the environments they move in, which is the same work behind our interactive and animation projects.
How long does it take?
It depends on platform, length of a turn and how much has to be modelled from zero. We give a schedule with the quotation, and the part that moves it most is review, not production.
What do you need from us to start?
What you want the player to understand or be able to do afterwards, who is going to play, where it will be used, the claims you can make, and any 3D or brand material you already have.
——— GET A QUOTE ———
Get a Quote for Your Serious Game Project
Tell us your project, your audience, and your deadline. We’ll come back with a clear approach and a fixed quote, usually within 48 hours.
Contact
Contact Us
Contact
Contact Us
Boston, Massachusetts, USA
T: (+1) 617 351 8477
M: (+1) 484 473 1704
info@pixel-medical-animation.com
Business Hours:
Mon-Fri: 9am-6pm (local time)
How can we help you?
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