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Medical Product Animation Examples That Sell

A product animation earns its place when it does something a photograph cannot: open the product, show it working, or put it in the hand of someone who will never have the physical unit in front of them.

Below are examples from our own work, each one a different job: a device whose value is inside it, a system that has to be maintained, a product explained to the person who uses it, and a product turned into something you can play with. Every one links to its project page.

A system that has to be maintained: Corsa’s digital twin

Grupo Corsa, founded in Barcelona in 1974, makes water purification systems for hospitals and clinics. For its Osmotic line we built an interactive digital twin that explains every component of the system.

It sells and it teaches: the same application demonstrates the technology to clients and healthcare professionals, and trains remotely the technicians who replace the filters. When a product has an after-sales life, that second use is often worth more than the first. See the project.

A product you can play with: Abbott’s Glucerna serious game

For Abbott Nutrition International we built a virtual reality serious game around Glucerna, presented at the SEMDOR 2023 congress in Seville.

A game is the right shape when the product story depends on a decision the audience has to make themselves. It is the wrong shape when the message is a single claim — at that point a thirty second animation does the same work for a fraction of the build. Our gamification and serious games page explains where the line falls.

What the four have in common

None of them is a beauty shot. Each one answers a question the buyer was going to ask anyway: what is inside it, how is it maintained, how do I use it, what does it feel like.

And all of them were planned for more than one use. The expensive part of a product animation is the model; once it exists, a new angle, a new language or a new cut is a fraction of the original cost. Deciding that list before production, rather than after, is what keeps the second use cheap.

PROJECTS

• Corsa
• Bionet

RELEVANT SOLUTIONS