Ozonest Mechanism of Action in Augmented Reality — ESTEVE

Augmented Reality Application for Ozonest Delegates

Ozonest is an ophthalmic solution developed by Esteve Laboratorios S.A., a pharmaceutical company based in Barcelona, Spain. This product is designed to protect, lubricate, hydrate, and soothe the ocular surface, especially in cases of dry eye, irritation, or inflammation. Its formula includes LipozonEye®, a patented blend of ozonized vegetable oil and soybean phospholipids, along with hypromellose and liposomes, which help stabilize the tear film and reduce the evaporation of the aqueous layer, providing immediate relief to the eyes.At Pixel Medical Animation, we create visual solutions that transform the way products are communicated in medical and pharmaceutical environments. A prime example is the augmented reality application for Ozonest, a protective ophthalmic solution that combines natural ingredients with anti-inflammatory and antibacterial properties. Our challenge was to create an engaging, clear, and accessible visual experience for events and scientific fairs, allowing the product’s components and benefits to be effectively showcased in a short amount of time and in a live environment.

Pixel Medical Animation’s Solution

An Augmented Reality Application for iPad with Physical Marker To bring the Ozonest composition to life, we developed an augmented reality (AR) application for iPads that was activated by scanning a graphic marker placed on an exhibition podium. Upon scanning the marker, users could view a 3D animation that visually and dynamically explained how the product’s key components work:

• Ozonized vegetable oil: antimicrobial and anti-inflammatory action
• Hypromellose: hydration and lubrication
• Liposomes: effective transport of active ingredients

The animation showed how these elements combine to form a protective film over the eye, preventing bacterial proliferation and reducing inflammation. The content was developed with a clear medical aesthetic, fluid animations, and concise explanatory texts, designed to capture attention in a busy environment.

During the fairs, visitors could approach the podium and point the iPad at the marker. Immediately, an animation would appear over the real environment, displaying the product’s active formula as if floating above the surface. Each component was identified and integrated into a sequence explaining the mechanism of action. The result: a scientific, visual, and memorable experience with no need for glasses or additional setup, completely autonomous and easy for the sales team or booth attendants to use.

-Innovation in Scientific Communication

This project allowed Ozonest representatives to clearly and attractively explain the product’s benefits without the need for printed materials or lengthy technical explanations. The combination of 3D animation, augmented reality, and visual storytelling helped the product stand out in competitive environments and captured the attention of healthcare professionals.

-Augmented Reality as an Educational and Promotional Resource

With this solution, Pixel Medical Animation demonstrates how augmented reality can become a powerful tool for medical marketing, enabling clinical concepts to be explained in seconds, with greater impact and better recall by the target audience. Ozonest was presented in an original, rigorous, and technologically innovative way, reinforcing its image as a cutting-edge product.

In the pharmaceutical and healthcare industries, explaining a drug’s MOA (mechanism of action) is critical to building trust and understanding among professionals, patients, and stakeholders. A clear MOA presentation shows how a treatment interacts at the molecular or cellular level, highlighting its effectiveness and safety. Traditional descriptions often fail to capture this complexity, while dynamic 3D visualizations make the process engaging and precise. In the United States, companies increasingly rely on MOA content to educate audiences, support clinical training, and strengthen the impact of product launches.At Pixel Medical Animation, we specialize in creating high-quality MOA animations that merge scientific accuracy with compelling storytelling. Our projects help pharmaceutical companies, biotech firms, and research institutions clearly communicate how their therapies work, whether for congress presentations, digital campaigns, or investor relations. By visualizing interactions at the cellular and molecular scale, we transform abstract science into clear, memorable experiences. This approach not only enhances education but also positions our clients as leaders in innovation within a highly competitive global healthcare market.

At Pixel Medical Animation , we remain committed to providing innovative solutions for companies in the medical sector, helping them communicate their advancements and educate healthcare professionals through immersive technology. Serious Games are positioning themselves as a key tool for training and marketing in the medical industry, and we are proud to be at the forefront of this transformation.