──── ABOUT THE SERVICE ────
AUGMENTED REALITY FOR HEALTHCARE AND PHARMA
We develop innovative augmented and mixed reality experiences designed
for healthcare, pharma and medical communication.
Augmented reality in healthcare, pharma and medical training is transforming how the healthcare industry communicates innovation, knowledge and technology. This immersive technology overlays interactive 3D models onto the real world, allowing professionals to better understand medical procedures, mechanisms of drug action and device functionality. Its applications span from healthcare education and simulation to scientific communication and pharmaceutical marketing.
Augmented reality healthcare applications improve comprehension of complex medical concepts and amplify visual impact at trade fairs, congresses and clinical environments. They also turn scientific information into engaging, memorable experiences that strengthen trust in treatments and reinforce brand innovation.
APPLICATIONS OF AUGMENTED REALITY IN HEALTHCARE
Simulation of medical procedures
Augmented reality medical simulation enables realistic recreation of interventions or treatments within mixed environments. Ideal for medical education, clinical communication and demonstrations of surgical techniques.
Presentation of medical and pharmaceutical devices
With medical device augmented reality, healthcare professionals can display drugs or equipment at real scale without transportation. They can interact with 3D models and visualize functionality in full precision.
Training and remote technical assistance
Augmented reality for medical training facilitates staff education and technical support remotely, providing real-time visual guidance that minimizes errors and downtime.
Immersive experiences for healthcare marketing and events
At congresses, fairs or presentations, augmented and virtual reality in healthcare creates a striking “wow effect” that draws attention and helps brands stand out within the healthcare and pharma markets.
WHO NEEDS AUGMENTED REALITY HEALTHCARE SOLUTIONS?
Hospitals and clinics
To visualize treatments, procedures or surgeries in a more didactic and interactive way—for both professionals and patients.
Pharmaceutical laboratories
To demonstrate drug mechanisms of action or simulate their effects within the body during presentations, fairs or product launches.
Universities and research centers
To improve teaching and scientific dissemination through interactive experiences and medical augmented reality education tools.
Biotechnology companies
To communicate innovation, laboratory processes and technologies visually and dynamically, boosting engagement among investors or partners.
EVIDENCE OF OUR IMPACT
+25
years of experience
+1500
completed projects
+100
clients served
BENEFITS OF AUGMENTED REALITY FOR HEALTHCARE
Visual impact at fairs and congresses
Interactive augmented reality experiences capture audience attention and improve the retention of scientific information.
Clear explanation of products and treatments
Augmented reality healthcare applications allow 3D visualization of how drugs or medical devices work, improving understanding and communication impact.
Reduced logistics costs and safer demonstrations
By replacing physical equipment with real-scale digital replicas, augmented reality in healthcare eliminates transport costs and risks.
Optimization of healthcare education and training
Professionals can practice procedures in virtual environments, receiving precise and safe guidance from anywhere.
Innovation and brand differentiation
Integrating augmented reality in healthcare strengthens the perception of modernity, innovation and technological leadership in the healthcare and pharma industries.
AUGMENTED REALITY FOR HEALTHCARE SPECIALTIES
Augmented reality combines the real environment with interactive 3D models that facilitate understanding of organs, treatments and biological processes
bringing precision and a new way to communicate science within healthcare.
Anatomy
We recreate human anatomical structures with visual precision and medical rigor, supporting teaching, outreach and clinical practice.
Genetics
We represent mutations, genetic inheritance and gene editing, helping to understand how genetic information influences health and personalized medicine.
Immunology
We illustrate how the immune system works and how the body responds to viruses, bacteria or vaccines, facilitating scientific and medical communication.
Biotechnology
We showcase biotech applications and genetic engineering processes, from cellular manipulation to the creation of new drugs or biological materials.
Oncology
We represent tumor development and the action of oncology therapies, visually explaining research and advances in cancer treatment.
Cardiology
We animate the functioning of the heart and circulatory system, showing pathologies, surgeries and the effects of cardiovascular treatments.
Neuroscience
We visualize the brain and nervous system in action, from neuronal transmission to the effects of drugs or neurological therapies.
Medical devices
We create animations that show in detail how medical equipment, prostheses and advanced healthcare technologies work—both internal and external.
OUR AUGMENTED REALITY HEALTHCARE PROJECTS
Novartis | Photocall Psoriasis
Virtual AR photo call showcasing the mechanism of action of secukinumab at healthcare congresses on psoriasis.
Werfen | Gamified learning
AR training app for clinical case simulation and interactive medical education.
Hartmann | AR catalog for medical representatives
Augmented reality sales tool that allows real-scale visualization of medical devices and 360º product demonstrations.
Grupo Corsa | AR sales catalog
Digital twin of the Osmotic Zero system for remote technical training and diagnostics.
Editorial Servet | Veterinary Cardiology Book
Augmented reality textbook for veterinary cardiology students with interactive 3D anatomical models.
ESTEVE | Ozonest – Ophthalmologic MOA in AR
Augmented reality application for Ozonest medical representatives
Ozonest is an ophthalmic solution developed by Esteve Laboratories.
WORK PROCESS
1
Research and scripting
We analyze objectives, define the educational or commercial approach, and develop a validated scientific script with the client.
2
Modeling and AR development
We create hyper-realistic 3D models and integrate them into augmented environments to ensure accuracy and smooth performance.
3
Implementation and technical support
We assist clients with installation, configuration and use of AR applications, ensuring optimal performance.
FACTORS THAT DETERMINE THE PRICE OF AN AUGMENTED REALITY HEALTHCARE PROJECT
Development complexity
Cost depends on the number of 3D models, interactions and platforms where the experience will be implemented.
Level of interactivity and usability
The more advanced the interaction or multiplatform support, the longer the development time required.
Delivery timeline
Augmented reality projects for healthcare require coordination between design, programming and validation. Development time varies depending on scope.
FAQS
How much does an augmented reality project for healthcare cost?
It depends on complexity, duration and level of interactivity. Each project is quoted individually.
How long does production take?
Depende del número de elementos y de la integración tecnológica necesaria. En promedio, los proyectos se completan entre 4 y 10 semanas.
What usage rights does the client receive?
Clients receive full rights for all developed content and applications.
Which devices support augmented reality healthcare applications?
Experiences can run on tablets, smartphones or AR glasses depending on the project.
Can augmented reality be combined with 3D animation or virtual reality?
Yes. Combining augmented and virtual reality in healthcare enhances learning, engagement and scientific communication.
Contact
Contact Us
Contact
Contact Us
Boston, Massachusetts, USA
T: (+1) 617 351 8477
M: (+1) 484 473 1704
info@pixel-medical-animation.com
Bussines Hours:
Mon-Fri: 9am-12am (local time)
How can we help you?
