Virtual Event | ALCON

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Virtual Event | ALCON

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The new PRECISION-1 contact lenses are a product developed by the Swiss multinational Alcon International, designed to offer comfort, eye health, and UV protection. To support the global launch, Pixel Medical Animation created an interactive 3D web-based metaverse that allowed industry professionals to explore the product’s features in a fully immersive way. The experience brought together over 1,500 opticians from Spain and Portugal, who participated in the official presentation led by marketing director Ricardo Ceravalls. During the event, the innovative Smart Surface technology was showcased, blocking up to 90% of UVA rays and 99% of UVB rays, improving ocular health and user comfort.

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The Pixel Medical Animation Solution

We developed a 3D virtual studio shaped like a glass dome simulating the interior of a contact lens. The broadcast combined animated graphics, holograms, videos, audio, and real-time communication tools such as chat and voice, all integrated into an advanced chroma system compatible with virtual reality headsets.

This solution allows for a high emotional impact on the audience through an immersive experience that goes beyond traditional platforms like Zoom or Teams. Visitors can freely explore a 360º environment, interact with the product, and enjoy a much more powerful visual narrative.

3D virtual events and corporate metaverses represent a new way to connect products with young, tech-savvy, and demanding audiences. An innovative channel that transforms brand communication into memorable, participatory experiences.

In the healthcare and pharmaceutical industries, a virtual event is more than an online meeting, it is an immersive platform to educate, connect, and showcase innovation. Companies can host product launches, medical congresses, or training sessions in interactive 3D environments that overcome geographical barriers and expand audience reach. Unlike traditional webinars, virtual events create dynamic experiences with live networking, real-time demonstrations, and on-demand access to scientific content. This approach boosts engagement, strengthens brand visibility, and provides measurable results for organizations across the United States.

At Pixel Medical Animation, we design every virtual event to merge scientific accuracy with cutting-edge visualization. Our customized platforms include interactive booths, virtual auditoriums, and 3D product showcases tailored to the healthcare sector. Whether supporting pharmaceutical companies, hospitals, or research institutions, we deliver digital experiences that inform, inspire, and captivate. By combining hyper-realistic 3D animation with immersive design, we help organizations stand out at global congresses, foster collaboration, and position themselves as leaders in medical innovation.

PROJECTS

• Corsa
• Bionet

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