SERIOUS GAMES | ABBOTT

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SERIOUS GAMES | ABBOTT

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Development of a Virtual Reality Serious Game for Abbott at SEMDOR 2023

At Pixel Medical Animation, we specialize in transforming the way medical companies present their products and educate their audiences through innovative solutions. A standout example of this is the development of a Virtual Reality Serious Game for Abbott Nutrition International, a division of the renowned pharmaceutical company Abbott.

Founded in 1888, Abbott is one of the largest pharmaceutical companies globally, headquartered in Chicago, with a presence in over 100 countries. Its nutritional supplements division, Abbott Nutrition International, focuses on developing products that support health through advanced nutrition. One of their key products is Glucerna®, a nutritional supplement designed for individuals with diabetes or hyperglycemia, which was introduced at the SEMDOR 2023 Congress in Seville.

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Pixel Medical Animation’s Solution: A Virtual Reality Serious Game

Abbott faced the challenge of launching Glucerna® in a way that not only informed healthcare professionals about its benefits but also captured the attention and interest of the audience in a highly competitive environment like a medical congress. They wanted an innovative, interactive solution that allowed attendees to understand in a practical way how the supplement helps diabetes patients. Abbott turned to Pixel Medical Animation to create an immersive experience that went beyond a traditional presentation. The solution was a Serious Game, an interactive video game with an educational and training purpose, using virtual reality to engage attendees dynamically. The game focused on the application of Glucerna® in a simulated clinical setting, where users could playfully experience how the supplement helps improve the nutritional health of diabetes patients.

The game transported users to a virtual hospital, where they had the task of administering Glucerna® to patients. In the simulated environment, participants had to “catch” Glucerna® containers falling from the sky, each containing different nutritional components like proteasomes, ubekinas, or HMBs. Using the Oculus Quest 2 controllers, players had to select the correct containers and throw them to the patients to improve their nutritional status. This interactive experience was not only entertaining but also taught the nutritional benefits of the product in a realistic clinical environment.

– Innovation in Marketing and Medical Education

This project not only allowed Abbott to communicate the benefits of Glucerna® in an innovative way but also exemplifies how Serious Games can be a powerful tool in marketing and training within the medical field. By combining education with entertainment, Serious Games allow medical companies to present complex products in a way that facilitates understanding while fostering interaction and learning in a risk-free environment.

– An Immersive Future for Medicine

With this project, Pixel Medical Animation demonstrated how virtual reality and Serious Games can transform the way medical and pharmaceutical products are presented and communicated. Abbott successfully introduced Glucerna® in an original, educational, and technologically advanced way, increasing the impact of its presentation at the SEMDOR 2023 Congress.

In healthcare and pharmaceuticals, serious games are redefining how professionals and patients engage with education and training. Unlike traditional learning tools, these interactive experiences use game mechanics to simplify complex medical concepts, encourage active participation, and improve knowledge retention. Serious games can simulate clinical scenarios, guide patients through therapies, or train staff in safe, controlled environments. In the United States, they are increasingly recognized as powerful tools to enhance compliance, accelerate learning, and create meaningful connections between science and its audiences.

At Pixel Medical Animation, we develop customized serious games that combine scientific accuracy with engaging interactivity. Our solutions support pharmaceutical companies, hospitals, and universities by creating gamified platforms for clinical training, patient education, and product demonstrations. From exploring molecular interactions to practicing surgical procedures virtually, we design experiences that are both informative and motivating. By merging 3D animation with innovative game design, we help healthcare organizations stand out, improve outcomes, and position themselves as leaders in a competitive global market.

At Pixel Medical Animation , we remain committed to providing innovative solutions for companies in the medical sector, helping communicate their advancements and educating healthcare professionals through immersive technology. Serious Games are becoming a key tool for training and marketing in the medical industry, and we are proud to be at the forefront of this transformation.

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