GAME FOR DIABETES TREATMENT | MEDTRONIC

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GAME FOR DIABETES TREATMENT| MEDTRONIC

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Medtronic’s Midi User and Pump system is an innovative technology that automatically adjusts insulin every five minutes to help people with type 1 diabetes maintain stable glucose levels. To present this concept in a playful, educational, and memorable way, Medtronic entrusted Pixel Dreams with the development of a 360° serious game application, aimed specifically at patients, families, and healthcare professionals.

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The Pixel Medical Animation Solution

We created a gamified web experience where the user faces a clear challenge: to maintain stable glucose levels to avoid collapse. The game mechanics are based on moving through a 360º environment, searching for healthy foods that help balance blood glucose levels, while avoiding those that could trigger a dangerous spike.

The narrative places the player in the shoes of someone with type 1 diabetes in everyday situations: walking around the city, attending a meal, or exercising. Every decision matters. Through free exploration and interactive points (hotspots), the user learns which foods are suitable, which mistakes to avoid, and how food affects their daily well-being.

The design is fully aligned with Medtronic’s visual identity and combines modern aesthetics, animated characters, sound effects and practical tips that reinforce intuitive learning.

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Education on Healthy Habits

A fun and visual way to learn which foods help maintain optimal glucose levels.

Total Immersion without the Need for Glasses or Installation

100% web format, accessible from any browser on desktop, tablet or mobile.

Gamified Narrative with Emotional Impact

The player is actively involved in the experience, which helps retention and awareness.

Supporting Medtronic’s Mission

The experience reinforces Medtronic’s mission to educate, prevent and improve the quality of life for people with diabetes.

In healthcare and pharmaceuticals, gamification is transforming the way professionals and patients engage with information. By integrating game-like elements such as challenges, rewards, and interactive storytelling, complex medical concepts can be communicated in a way that is both educational and motivating. This approach improves learning retention, enhances training programs, and encourages patient adherence to treatments. Gamified experiences also create stronger emotional connections, making them highly effective for awareness campaigns, product launches, and continuing medical education across the United States.

At Pixel Medical Animation, we design gamification solutions that combine scientific accuracy with interactive design to deliver impactful results. Our projects range from serious games for medical training to engaging applications that guide patients through therapies step by step. By merging 3D animation, immersive technology, and game mechanics, we create experiences that are not only informative but also memorable. For pharmaceutical companies, hospitals, and universities, gamified tools represent a powerful strategy to boost engagement, improve outcomes, and stand out in a competitive healthcare market.

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