3D visualization for medical technology companies

A medical device is sold by explaining three things a photograph cannot show: what it does inside, how it is used, and why it is different from the one the customer already has. This page brings together what we do for manufacturers and distributors of medical technology, medical-aesthetic equipment and hospital devices, with the specific projects behind it.

Projects we have done for medical technology

Novasonix — MYTHRA system. Photorealistic 3D animation of a laser system for aesthetic medicine, with the software interface integrated into the device screen and the technical differentiators highlighted on screen.

Medtronic — insulin pump system. A 360º serious game in web format for patients, families and professionals, about a system that adjusts insulin every five minutes.

Werfen — medical training and simulation. Augmented reality for training, with digital precision and advanced simulation.

Hartmann — DressBox®. An augmented reality application for technical visualization and spatial planning in hospital environments: managing the space before anything is installed.

Zeiss — metaverse project. A virtual environment managed from start to finish.

Bionet and Corsa, in medical machinery and equipment. And Fresenius Kabi, with an augmented reality project.

Why 3D rather than product photography

Photography needs a physical unit to exist and studio conditions to shoot it in. 3D animation starts from the device model, and that changes three practical things.

The piece can exist before the product does. It is produced in pre-launch, for distributor training, investor meetings or a congress that falls before the commercial date.

The device can be opened up. Isolating a component, sectioning the housing, slowing a sequence down or showing the same movement from two angles. None of that is filmed.

The interface stays legible. Filming a screen at the right angle is difficult, and it has to be redone every time the software is updated. Integrated in 3D, as in MYTHRA, it reads from any camera position and can be replaced on its own if the interface changes.

The starting point is your model

The ideal starting point is the 3D or CAD model of the device. On MYTHRA we worked from the model supplied by the client and from real product references, to reproduce materials, finishes and proportions faithfully. When there is no usable model, it can be built from technical drawings, dimensions and photographs, and that adds modelling time to the project.

We never write the technical specification ourselves. We start from what you give us and from the commercial message you want understood, and from there we decide what to highlight and what to leave out: everything that does not serve that message tends to weaken it, however interesting it may be technically.

Frequently asked questions from device manufacturers

How long should the piece be?
It depends on where it is seen. MYTHRA was designed as a one-minute video: enough for a conceptual introduction, the reveal of the brand and the device, a full rotation and the key differentiators. A loop for a trade show screen is shorter and works without narration. A training piece is longer and goes into the operating sequence.

Does it have to be photorealistic?
Not always. Photorealistic rendering is the right choice when the message is design, materials and finishes. When the message is an internal mechanism or a clinical procedure, a sectioned or schematic treatment communicates better, and both approaches can coexist in the same piece.

Does one production serve trade shows, sales and social media?
Yes, and that is how the MYTHRA piece was conceived. One production yields shorter cuts, vertical and square formats for social media, versions with and without on-screen text, and the same render with the text in another language, without going back to the modelling stage.

Can you do training as well as sales?
It is the most common second life of these projects. The same model and the same camera work are re-edited into a slower, more explanatory sequence for internal training, or to teach a professional how the equipment is set up and operated, changing the pace and the text rather than the 3D work.

What if the equipment has to be installed in a specific space?
That is where augmented reality comes in. Hartmann’s DressBox® project is exactly that: technical visualization and spatial planning in AR for hospital environments, to see how something fits before moving it.

Can it be used for simulation and professional training?
Yes. The Werfen project is augmented reality for medical training and simulation. When what has to be practised is a gesture rather than understanding a product, that is the ground.

What happens if the device changes after delivery?
If the base model and the narrative structure remain valid, the affected part is adjusted and re-rendered without rebuilding the project. A colour change, a new interface or a housing detail is usually a partial update; a full redesign is a new piece.

Do you work with distributors and not only manufacturers?
Yes. The audience of the piece is usually the same: the professional who buys or operates the equipment. What changes is who commissions the project and which languages are needed.

Can you publish the application in the stores?
Yes, and we can also host the content on web servers. For Google Play and the App Store, 10 to 15 days of review have to be accounted for, and it is worth putting that in the calendar if there is a trade fair behind it.

If you manufacture or distribute medical technology and need to explain in one minute what makes it different, send us the 3D model and the commercial message and we will tell you which format makes sense.